Popping Jelly Soaps

The Hiruan-dama Soap Balls are Packaged inside Mini Balloons

Miyabi Cosmetics sells these unusual jelly soaps called Hiruan-dama that come packaged inside tiny little balloons that consumers are instructed to pop before the soap can be used. These Hiruan-dama soaps offer consumers conventional products in an unusual, yet exciting, new form.

The colorful Hiruan-dama soaps are packaged inside little balloons that consumers have to burst with a toothpick in order to get at the soap ball hidden inside. The soaps are made from a jelly material that is incredibly luscious and soft to the touch thanks to an ingredient known as hyaluronic acid that has moisture-increasing properties. The soaps come in eight different colors and scents including a yellow lemongrass, peach orange, pink rose, violet lavender and an auburn tea tree.
Trend Themes
1. Popping Jelly Soaps - The trend of using jelly soaps packaged inside mini balloons offers a unique and interactive bathing experience.
2. Unconventional Packaging - The trend of packaging products inside balloons provides an exciting and unexpected way to engage customers.
3. Moisture-increasing Ingredients - The trend of incorporating hyaluronic acid into soap products offers enhanced moisturizing benefits for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the potential of creating innovative and interactive bath products using unconventional packaging.
2. Novelty Gift - The novelty gift industry can leverage the trend of popping jelly soaps packaged inside mini balloons to offer unique and memorable gift options.
3. Soap Manufacturing - The soap manufacturing industry can capitalize on the trend of incorporating moisture-increasing ingredients like hyaluronic acid to create premium and value-added products.

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