To coincide with Mercury Retrograde, NCLA Beauty launched a Mercury Retrograde Jelly Balm that boasts a color-changing tint. The jellied lip product applies clear and then takes on a slight pink tink in response to one's natural pH levels.
Previously, the brand released another lip product with an outer space theme—the Pink Milkyway Jelly Balm with glitter. Across the world of cosmetics, many beauty brands are turning to the skies for inspiration, transforming astrological signs and other cosmic events into fun products and collections.
According to astrology, the points of the year when Mercury appears to be traveling backward can cause increased confusion, delays, frustration and technology troubles, yet this lip product puts a positive spin on the planetary event.
Planetary Jellied Lip Balms
NCLA's Mercury Retrograde Jelly Balm Combines with One's Natural pH
Trend Themes
1. Astrology Beauty Products - Beauty brands are turning to the skies for inspiration, creating astrological sign themed products and collections.
2. Ph-responsive Cosmetics - Cosmetics that change color in response to one's natural pH levels are gaining popularity.
3. Planetary Event Themed Beauty Products - Beauty products that incorporate planetary events like the retrograde of Mercury are being released by cosmetic brands.
Industry Implications
1. Cosmetics - Cosmetic companies have the opportunity to create unique and fun products that incorporate astrology and other cosmic themes.
2. Personal Care Products - Personal care brands can tap into the growing trend of pH-responsive cosmetics and create innovative products that adapt to individual consumers.
3. Tech Beauty - The intersection of technology and beauty presents an opportunity for development of smart cosmetics that interact with bodily changes like pH levels.