Up and coming London-based fashion label Jekeun introduces its latest collection, continuing to analyze the deeper psyche that lies between fashion and agency. It was founded by Jekeun Cho, a South Korean-born designer with Japanese heritage and China-educated with a law degree before moving to London to study fashion. From this, Jekeun has a strong sense of multicultural influences and it shows through the fashion designs as well.
Arriving for the Spring/Summer 2022 season is the Layers of Wallflower collection that features unique shapes and tailoring. There is a bright palette of tangerine, coral, amber, lavender, pistachio, cobalt blue, and more. The capsule is led by reconstructed blazers and pants along with cropped geometric tops, silk shirts, and more.
Vibrant Cross-Cultural Themed Fashion
Jekeun Channels Multicultural Themes for its New Capsule
Trend Themes
1. Cross-cultural Fashion - Jekeun's multicultural influences in fashion design leads to unique shapes and tailoring.
2. Bright Color Palettes - Jekeun's use of bright and bold colors creates a visually striking collection.
3. Designer Backgrounds - Jekeun's founder's diverse background highlights the potential for fashion designers from various educational and cultural experiences.
Industry Implications
1. Fashion - The fashion industry can be more diverse by exploring and embracing cross-cultural themes in their designs.
2. Textile - The textile industry can benefit from the use of bold and vibrant colors in their fabrics.
3. Education - There is potential for the education industry to expand on multicultural curriculums and programs to encourage cross-cultural knowledge and creativity in fashion design.