Visionary Dazed & Confused editor Jefferson Hack and Tods No_Code shoes have teamed up to create a range of loafers (that’s brogues in the Queen’s English). It’s no surprise that the results capture the ‘London look’ perfectly.
The range, entitled 'London Calling' is marketed to young, beautiful and hip artists and professional-creative types on the London scene. The laid-back, yet slick style captures the essence of the vibrant creative individuals that give London its energy and spirit. The style is also indicative of London’s reputation as a leader in cutting-egde fashion.
The photo shoot features six London-based creatives from the world of music, art, film and fashion shot wearing the patent loafers in casual urban London settings.
London-Inspired Loafers
The Jefferson Hack and Tod SS13 Shoe Collection is Very London
Trend Themes
1. Loafers as Fashion Statement - As loafers become increasingly popular in fashion, there's an opportunity for companies to innovate in design and marketing to appeal to young professionals in urban areas.
2. Collaborations with Industry Visionaries - Fashion companies can collaborate with well-known industry professionals to create unique and innovative products that cater to specific subcultures.
3. The Rise of Creative Professionals - As the creative class continues to grow, opportunities arise for businesses to appeal to this segment with products that embrace the intersection of art, design, and quality craftsmanship.
Industry Implications
1. Fashion Retail - Companies in the fashion industry can create dynamic and diverse shoe collections that are suitable for both professional and casual settings.
2. Photography and Art - There's potential for collaboration between fashion and creative professionals to produce visual content that showcases the unique style and aesthetic of a brand's product.
3. Urban Lifestyle - Enterprises can develop products that cater to the cosmopolitan lifestyle of young urban professionals that value quality, comfort, and style in footwear.