Kim Kardashian's cosmetic brand KKW Fragrance partnered with famous florist Jeff Leatham to release the Jeff Leatham Collection of floral fragrances. The highlight of the collection, the perfume bottles themselves, have a pottery-like design featuring the creamy curves of clay creations. The bottles come in three terracotta colors: a gentle tan, a subtle gray, and a soft black. Due to the perfume bottles' tapered necks, which can be removed to reveal the spray top, the perfume bottles double as decorative floral vases.
The Jeff Leatham Collection comes in three floral flavors: 'Desert Rose,' 'Jasmine Air,' and 'Night Iris.' Each scent has a unique interplay of flowers and fruits, paying homage to Leatham's background as a floral designer. Consumers can join a waitlist to get access to these new products.
Celebrity-Backed Floral Fragrances
The Jeff Leatham Collection's Perfume Bottles are also Vases
Trend Themes
1. Celebrity-backed Fragrances - The popularity of influencer marketing and celebrity endorsement in the fragrance industry presents opportunities for collaborations and partnerships.
2. Multi-functional Packaging - The creation of packaging that can serve multiple purposes, like being used as a decorative vase, is a trend that can be applied in other industries.
3. Floral-themed Products - The success of the Jeff Leatham Collection illustrates the potential of floral-inspired products to attract customers and create a unique selling proposition.
Industry Implications
1. Cosmetics - Collaborating with floral designers and creating multi-functional packaging could differentiate a cosmetics brand and appeal to customers.
2. Home Decor - Creating products with multi-functional use, like decorative vases, could appeal to the home decor industry and innovatively incorporate unique elements.
3. Gifts and Souvenirs - Creating fragrance products that are souvenirs of a specific location or event, incorporating scents from local flora, can be a unique way to capture memories and drive sales.