Hip-Hop Denim Couture

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Blues Remixed in the Jean-Paul Gaultier Spring 2010 Collection

Maybe he was influenced by his young Hollywood audience of Rihanna and Katy Perry, but the Jean-Paul Gaultier Spring 2010 Collection, ‘The G-Spot,’ was a mix of lingerie and performer-RTW. 

The first half of the Jean-Paul Gaultier Spring 2010 show was particularity focused on denim and how it can make you look like THE cool kid. He styled classic overalls with gold chains, tattoos, and top caps, in a clear nod to hip-hop culture.  To take it further, he paired some shredded denim styles with leggings that had been printed with a psychedelic, indigo ink swirl. Dreamy indeed.
Trend Themes
1. Hip-hop Fashion - Opportunities for disruptive innovation in incorporating hip-hop elements into high-end fashion.
2. Denim Reinvention - Potential for disruptive innovation in reimagining and transforming denim garments.
3. Printed Leggings - Disruptive innovation potential in creating unique print designs on leggings for a fashion-forward look.
Industry Implications
1. Fashion - Fashion industry can explore how to integrate hip-hop influences into their collections.
2. Textile - Textile industry can explore new techniques for printing psychedelic, indigo ink swirl designs on leggings.
3. Streetwear - Streetwear industry can explore the reinvention of classic denim garments to incorporate edgy hip-hop elements.

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