This infographic calculates the number of Jay Z shout outs to luxury brands per album. The hip hop icon has released 13 albums since he got his start in 1996 and has a proven penchant for name dropping high-end brands. This includes Mercedes Benz, Cristal, Lexus, Maybach, BMW, Gucci, Glock, Bentley, Nike, Range Rover, Rolex, Porsche, Versace, Tom Ford and Kel-Tec. These glamorous names cover fashion, champagne, cars and watches, among other luxury-based industries.
These name-dropped products were accumulated by Vanity Fair by making use of the site Rap Genius. One of the more interesting pieces of information gained from all of the Jay Z shout outs is his disenchantment with Cristal. Once a go-to beverage in the rap community, the brand received considerable condemnation for racist comments in 2006.
Raptastic Product Name Drops
This Infographic Shows Jay Z Shout Outs to Luxury Brands
Trend Themes
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Industry Implications
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3. Marketing and Advertising - Disruptive innovation opportunity: Develop an influencer marketing platform specifically designed to target and engage with hip hop artists and their loyal fan bases.