Motivating Fitness Bands

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The Jawbone Up24 Wristband and App Help You Attain Your Fitness Goals

The Jawbone Up24 is an upgraded, wireless version of the hugely popular Up fitness wristband. The Jawbone Up24 allows you to set daily fitness goals for yourself, and then tells you whether you've been meeting your goals or not. The contraptions also offers social networking tools that allow you to compare your progress and compete with others.

The Jawbone Up24's accompanying app displays your progress via colorful bar graphs. Meanwhile the app's main screen tells you how close you are to your daily goal, reminding you to keep working towards it. The home screen also includes a timeline of your recent activity.

The wristband works for about seven full days on a single charge, and charges from empty to full in about 80 minutes.
Trend Themes
1. Wireless Fitness Bands - Disruptive innovation opportunity: Develop a wireless fitness band with advanced features such as heart rate monitoring and personalized coaching.
2. Social Networking for Fitness - Disruptive innovation opportunity: Create a platform that combines social networking with fitness tracking to foster community and competition among users.
3. Real-time Progress Tracking - Disruptive innovation opportunity: Design an app that uses real-time data to provide instant feedback and motivation for users to reach their fitness goals.
Industry Implications
1. Fitness Technology - Disruptive innovation opportunity: Develop innovative products that utilize technology to enhance fitness tracking and motivate users to stay active.
2. Health and Wellness - Disruptive innovation opportunity: Integrate wearable devices and apps into healthcare systems to monitor and improve patients' health and well-being.
3. Social Media - Disruptive innovation opportunity: Leverage social media platforms to create interactive fitness communities and engage users in healthy lifestyle choices.

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