Lively, the lingerie brand that offers athleisure-inspired "leisurée," will soon be making its foray into the world of fragrance with the 'Jasmine. Sea. Sun.' perfume.
True to its name, Lively's new fragrance boasts a beachy, breezy scent with notes of fresh pear, sea salt, sandalwood and amber. As Lively CEO Michelle Cordeiro Grant describes "We wanted a scent that can remind you of how badass you are, but act like a second layer of skin."
In the same way that the brand's lingerie products provide women with empowering options that are both feminine and functional, the all-new eau de parfum from the brand also promises to be just as versatile as one's new personal fragrance.
Empowering Feminine Fragrances
Lingerie Brand Lively's 'Jasmine. Sea. Sun.' is Its First Fragrance
Trend Themes
1. Feminine Fragrances - Brands can incorporate empowering scents into their products to provide an additional layer of confidence for their female customers.
2. Athleisure-inspired Fashion - Brands can offer athleisure-inspired fashion and beauty products for women that combine style and functionality.
3. Personal Empowerment - Brands can focus on empowering women through their products, emphasizing both inner and outer strength.
Industry Implications
1. Fashion - Fashion brands can create fragrances that reflect their brand values and offer their customers additional ways to feel empowered.
2. Beauty - Beauty brands can expand their product lines to include fragrances that promote self-confidence and positivity in their female customers.
3. Lingerie - Lingerie brands can create fragrances that complement their intimate apparel and provide an added layer of confidence for their customers.