In an effort to preserve Thailand's spa heritage, beauty brand Harnn honors their Asian past with their holistic collections, including one infused with jasmine essential oil.
Their natural body and hair care line is infused with jasmine essential oil symbolizes the purity of love. This references ideas from naturopathic and Asian medicine. Sweetly fragranced, the range is available in spas across the country and consist of local ingredients that reflect Thailand's rich cultural history.
Made with pomegranate extract (which is rich in vitamin C) and rice germ oil, Harnn's Jasmine Collection is designed to clarify, protect and nourish the skin for a younger appearance. The collection consists of hand cream, bath salts and oils, conditioner, shampoo, cleansing gel, body oil spray, body scrub, body lotion and body moisturizer.
Heritage Spa Products
The Harnn Jasmine Collection Honors the Past with Jasmine Essential Oil
Trend Themes
1. Preserving Spa Heritage - There is an opportunity for businesses to develop products and services that honor cultural traditions and historical practices in the spa industry.
2. Holistic Collections - Creating holistic collections with natural and locally sourced ingredients can provide a unique selling point for beauty brands in the market.
3. Purity of Love Symbolism - Exploring the symbolism of natural ingredients, such as jasmine essential oil, can create a deeper emotional connection with consumers in the beauty industry.
Industry Implications
1. Beauty and Spa - Beauty and spa businesses can incorporate cultural heritage and holistic approaches to differentiate themselves in the market.
2. Natural and Organic - The natural and organic industry can benefit from developing products that reflect traditional practices and incorporate locally sourced ingredients.
3. Wellness and Self-care - Wellness and self-care industries can explore the emotional symbolism of ingredients to create meaningful experiences for consumers.