Nike recently confirmed the launch of the Jarritos x Nike SB Dunk Low back in November, sharing a colorful iteration inspired by the Mexican soda. Its intricacy starts with a base made of light gray leather and hemp overlays. Jarritos' distinctive green can be seen at the Swooshes, co-branding, and rubber outsole. At the same time, the matching orange is employed as contrast stitching at the midsole and appears on branding materials, a tiny section of the outsole, and branding elements.
Beginning with a Jarritos jug spilling its contents toward the heel, branding details include a tongue design that incorporates both brands and branding on the heel that says "NIKE" and "JARRITOS" across the two shoes. The pair is completed with tear-away layers that reveal an orange base beneath the Swooshes and overlays.
Mexican Soda-Inspired Shoes
Official Imagery for the Jarritos x Nike SB Dunk Low Arrives from Nike
Trend Themes
1. Soda-inspired Fashion - The trend of incorporating popular soda branding into fashion and accessories presents an opportunity for disruptive innovation in the fashion industry.
2. Collaboration Sneakers - Collaborations between brands in the fashion and footwear industry, like Jarritos and Nike, offer the opportunity for disruptive innovation in the way brands and products are marketed.
3. Sustainable Leather Alternatives - The use of hemp overlays in conjunction with leather in fashion products, like the Jarritos x Nike SB Dunk Low, presents an opportunity for disruptive innovation in the footwear and sustainable materials industries.
Industry Implications
1. Fashion - The incorporation of soda branding and pop culture references offers disruptive innovation opportunities in the fashion industry.
2. Footwear - Collaboration sneakers and use of sustainable materials in footwear present opportunities for disruptive innovation in the footwear industry.
3. Sustainable Materials - The use of hemp as a leather alternative presents disruptive innovation opportunities for sustainable materials within the footwear and fashion industries.