The creative agency 2Yolk was approached by a Greek delicatessen company that needed an identity for a chutney and marmalade it was producing. They were aiming for a design that was local, but could also be used if the company was looking to expand into a broader, more international market.
2Yolk came up with a design that's a collage of colors and images, all set on either a bright green or pink background. The images in the collage include various fruits, pin-up girls and more abstract shapes. Overall this mixture of items makes the entire brand look like a fun option when it comes to spreads for bread or crackers. 2Yolk was hoping to signify what people would taste when diving into the marmalade and chutney - a bang of different and memorable flavors.
Collaged Fruit Packaging
Jarmates by '2Yolk' is a Collection of Bright Colors
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Industry Implications
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