These individual serving milk containers were designed by student Ashley Linnenbank. The concept may not be original, the cow already thought of that, but her execution is fabulous.
Looking remarkably Japanese in design, right down to the robotic style font for the brand name and the child-like colors, these would be eye-catching on the shelf in the grocer's fridge. She has packaging variations for whole, skim and chocolate milk.
Implications - Dynamic, eye-catching packaging has a great deal to do with how many consumers initially decide to purchase a business's product over another. Companies that can create vibrant, unusual packaging like this maternal milk packaging will help to increase the likelihood that consumers will reach for your particular product as opposed to a competitor's.
Maternal Milk Packaging
Japanese Toy-Inspired 'Teet-Milk' Concept
Trend Themes
1. Dynamic Packaging - Emphasizing eye-catching and vibrant packaging designs can attract consumers and differentiate a product from competitors.
2. Japanese-inspired Design - Incorporating Japanese aesthetics into product design can appeal to a wide range of consumers and create a unique brand image.
3. Individual Serving Containers - Offering single-serving packaging options can cater to convenience-seeking consumers and provide a sense of portion control.
Industry Implications
1. Food and Beverage Packaging - Innovative packaging design can disrupt the food and beverage industry by capturing consumers' attention and influencing purchase decisions.
2. Dairy Products - Applying creative packaging concepts to dairy products can disrupt the industry by enhancing the visual appeal and positioning of milk products.
3. Toy and Children's Products - Integrating toy-inspired elements into packaging design can disrupt the toy and children's product industry, creating a visually appealing and engaging experience for young consumers.