The Y-3 Spring/Summer 2020 collection embraces urban culture by drawing inspirational cues from the aesthetics of Japanese motorcycle gangs.
Yohji Yamamoto has always been very particular with the direction he takes Y-3 in. Previous collections tend to be monochromatic, with asymmetrical and clean-cut silhouettes that subtly nod to the avant-garde movement. The highly anticipated Y-3 Spring/Summer 2020 drop is no different, however, the designer is a little bit more specific with his inspiration, tying the garments to urban heritage.
The clothing is informed by Japanese motorcycle gangs which are identified through the Bosozoku subculture. This is realized through numerous graphics — the 'Roaring Black Crow,' for example, "references both Yohji Yamamoto's early nickname and the clamor of bikes."
Motorcycle Gang-Inspired Fashion
Y-3 Draws Aesthetic Inspiration from Japanese Motorcycle Gangs
Trend Themes
1. Motorcycle-inspired Fashion - Fashion brands adopting the aesthetics of motorcycle culture, such as Y-3's Spring/Summer 2020 collection.
2. Urban Heritage Clothing - Designers infusing urban heritage and subculture elements into their clothing, as seen in Y-3's latest collection.
3. Graphic-driven Apparel - A trend towards using bold graphics and prints as a nod to a specific subculture, exemplified by the Bosozoku subculture in Y-3's Spring/Summer 2020 collection.
Industry Implications
1. Fashion Apparel - Opportunities for clothing brands to incorporate subcultural elements into their designs to attract a wider audience.
2. Streetwear - Potential for streetwear brands to incorporate biker-inspired motifs and graphics in their upcoming lines.
3. Graphic Design - Graphic designers can partner with apparel brands to create striking, subculture-inspired patterns and graphics for clothing lines.