As the world becomes more globalized, Asian clothing brands are expanding their market reach by foraying more into the Western market; Japanese clothing brand WTAPS unveils jacket styles to help draw in fashion-conscious consumers with designs that are inherently traditional.
Including a traditional Hanten in the collection, the three jacket releases by WTAPS help to merge Japanese clothing with modern style aesthetics to help make the customs more translatable to those who aren't situated in Japan.
Created with extra padding to be warm enough for Western winters, the jackets from WTAPS are an example of how clothing styles are being updated with North America consumers in mind to help expand market horizons and increase the global economy.
Traditional Japanese Jackets
Japanese Clothing Brand WTAPS Reveals High-Fashion Outerwear
Trend Themes
1. Asian Clothing Expansion - Expanding Asian clothing brands are entering the Western market to capture a wider audience.
2. Traditional-meets-modern Aesthetics - Japanese clothing brand WTAPS merges traditional Japanese clothing with modern style aesthetics, catering to fashion-conscious consumers.
3. Localization for Global Expansion - WTAPS updates its jackets to be suitable for Western winters, showcasing the trend of adapting products to meet the preferences of new markets.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring expansion opportunities in Asian brands and incorporating traditional-meets-modern design elements.
2. Retail - Retailers can explore the potential of partnering with or stocking Asian clothing brands to cater to the growing demand for global fashion.
3. Global Economy - The global economy can be positively impacted by the expansion of Asian clothing brands, creating new business opportunities and increasing cross-cultural exchanges.