adidas introduces a new design update that takes the form of its signature Stan Smith sneaker model as the base, revealing the brand new JAPAN SMU update. The shoe takes on a sustainable mindset this time around as it was originally introduced in 1965 as the first-ever leather tennis shoe.
The latest design spotlights the usual minimal aesthetic on top of the eco-friendly approach. It has the three stripes found on the lateral side of the shoe and smooth faux-leather materials in white that makes up the upper. Cream tonal heel tabs can also be seen with an etched signature of Stan Smith's with a portrait of the American tennis athlete embossed on the tongue tab.
Minimal Sustainable Lifestyle Footwear
adidas Gives the Iconic Stan Smiths a Japan SMU Design
Trend Themes
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2. Retro Sneaker Design - Opportunities for businesses focusing on retro sneaker designs and revamping classic styles with contemporary twists.
3. Minimalist Fashion Design - Opportunities for businesses to create contemporary fashion designs that are functionally minimalist in their aesthetic.
Industry Implications
1. Sustainable Fashion Retail - Disruptive opportunities for retailers that specialize in sustainable fashion and eco-conscious design.
2. Athletic Footwear Industry - Opportunities for disruptive innovation in the athletic footwear industry by investigating materials and designs that prioritize sustainability.
3. Leather Goods Industry - Opportunities for the leather goods industry to consider eco-conscious and sustainable materials and practices in their products and processes.