With Valentine's Day only a few days away, Crumbl has rolled out a festive new Jammy Heart Cookie for the occasion.
Available as part of Crumbl's rotating cookie lineup for the week ending February 10, 2024, the new Jammy Heart Cookie is one of several seasonal confections to choose from. This sweet treat consists of two soft, shortbread-inspired cookies with a layer of raspberry buttercream and fresh raspberry jam stuffed in the middle. One of the cookies also boasts a tiny cut-out heart shape so you can see the filling inside.
In addition to the new Jammy Heart Cookie, Crumbl is also offering a Red Velvet Cupcake Cookie, a Valentine Confetti Cookie, a Lemon Glaze Cookie, and more.
Jammy Sandwich Cookies
Crumbl is Offering New Jammy Heart Cookie for Valentine's Day
Trend Themes
1. Seasonal Confections - The introduction of Crumbl's new Jammy Heart Cookie for Valentine's Day highlights the trend of offering seasonal confections to attract customers.
2. Rotating Cookie Lineup - Crumbl's rotating cookie lineup, which includes the Jammy Heart Cookie, presents an opportunity for businesses to create excitement and anticipation among customers by regularly introducing new and limited-time offerings.
3. Creative Flavor Combinations - The combination of raspberry buttercream, fresh raspberry jam, and shortbread-inspired cookies in Crumbl's Jammy Heart Cookie showcases the trend of creating unique and innovative flavor combinations to cater to consumers' growing desire for novelty and indulgence.
Industry Implications
1. Bakery - The introduction of new seasonal confections and the concept of a rotating cookie lineup present disruptive innovation opportunities for bakeries, encouraging them to experiment with new flavors, enhance their product offerings, and attract customers with limited-time treats.
2. Food Retail - The increasing demand for seasonal confections and unique flavor combinations, like Crumbl's Jammy Heart Cookie, presents disruptive innovation opportunities for food retail businesses to diversify their product range, drive sales, and create a memorable customer experience during special occasions.
3. Catering and Events - The trend of offering seasonal confections and limited-time treats, such as Crumbl's Jammy Heart Cookie, creates disruptive innovation opportunities for catering and events businesses to differentiate themselves, attract clients, and add a touch of novelty to their offerings.