Football imprint Lovers FC launches a new Jameson collection with the libation company. The duo joins forces to celebrate the Women's World Cup coming up soon in Australia and New Zealand with a capsule that honors the game and its roots. There are three bold looks that celebrate the eclectic history of the international kits.
The campaign that showcases the jerseys capture a narrative of a regular match-day before fans head to the terraces. Marketing Director at Jameson, Leanne Banks speaks about the new jerseys, stating "We are super proud to be continuing our support of grassroots football and this time to be giving back to the women’s game, the unsung champions, and the players themselves that keep the game alive."
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Trend Themes
1. Bold Jersey Designs - Football imprint Lovers FC launches a new Jameson collection with bold looks that celebrate the eclectic history of international kits.
2. Celebrating Women's World Cup - Lovers FC and Jameson collaborate to honor the upcoming Women's World Cup in Australia and New Zealand with a jersey collection that pays tribute to the game and its roots.
3. Supporting Grassroots Football - Jameson's collaboration with Lovers FC not only celebrates football but also supports grassroots football, particularly the women's game, by giving back to the unsung champions and players.
Industry Implications
1. Sports Apparel - Bold jersey designs that celebrate international kits offer disruptive innovation opportunities within the sports apparel industry.
2. Alcohol & Beverage - Collaborating with sports brands like Lovers FC presents disruptive innovation opportunities for alcohol and beverage companies to tap into sports culture and reach a wider audience.
3. Women's Football - The collaboration between Lovers FC and Jameson highlights the potential for disruptive innovation in the women's football industry, showcasing support for the game and opening up new opportunities for growth and recognition.