James Murphy is the founder of KereKere, a social enterprise coffee shop in Melbourne, Australia that allows its customers to pick a cause to benefit each time they purchase a beverage. We previously profiled KereKere, and today we have a chance to learn more about James, where his idea came from, and some background on why he decided to become a social entrepreneur.
4 Questions with James Murphy, founder of KereKere
1. How did the idea for the business model come about?
KereKere is named after the concept that inspired it - 'KereKere', a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment. The idea was introduced to me as a child whilst I was growing up on the Pacific Island. In this spirit, at the core of the KereKere social and business model is the idea: give without expectation.
2. How did you decide to join this sector?
After working as a social worker, I decided that starting a business with its roots in social justice was the way I wanted to make a contribution to my community. The challenge over the past five years has been finding the right balance between being profitable as a business, and making that positive contribution.
3. How do you get your inspiration?
I am passionate about community wellbeing, the environment, good food and quality living.
4. How do you reset yourself to be creative? Do you have any rituals?
I love new ideas and I am encouraged by seeing people generate innovative solutions and business models. I am most creative when I am relaxed so I enjoy going to the beach, spending time with my partner and dedicating reflection time.
James Murphy, Founder of KereKere (INTERVIEW)
An Aussie Social Enterprise Cafe With Heart
Trend Themes
1. Social Entrepreneurship - KereKere's business model exemplifies the growing trend of social entrepreneurship, where businesses aim to make a positive impact on society while still being profitable.
2. Community Wellbeing - KereKere's focus on community wellbeing reflects a larger trend of businesses prioritizing the health and happiness of their local communities.
3. Sustainable Business Practices - KereKere's commitment to the environment and quality living aligns with the trend of businesses adopting sustainable practices to minimize their ecological footprint.
Industry Implications
1. Café and Restaurant - The café and restaurant industry can learn from KereKere's social enterprise model and incorporate giving without expectation into their business models.
2. Social Services - The social services industry can explore ways to collaborate with social enterprises like KereKere to provide support and resources for community well-being.
3. Sustainable Food and Beverage - The sustainable food and beverage industry can leverage KereKere's commitment to the environment and quality living to drive innovation in eco-friendly practices and products.