James Long presented his Spring/Summer 2015 collection during London Collections: Men fashion week and embraced the season's return of 90s-themed attire.
Inspired by 70s hippie looks and relaxed surfer staples, the designer's latest showing embodies an effortlessly cool and youthful vibe.
This eye-catching menswear line fuses colored knits and neoprene fabrics with patchwork denims and sporty accessories. James Long's Spring/Summer 2015 collection is a fresh take on surfer styling that is a nod to 90s nostalgia.
Long haired models took to the runway stage while dressed in a range of colored separates. These pieces fuse sporty silhouettes with vivid graphics and are definitive of modern streetwear sensibilities. Whether highlighting digitized prints, textured knits or pattern-clashing pairings, this runway show brings a Californian cool factor to the streets of London.
Eccentric Surfer Runways
The James Lond Spring/Summer 2015 Collection is Color-Enriched
Trend Themes
1. Surfer-inspired Fashion - Opportunity for clothing brands to merge the laid-back surfer vibe with modern streetwear.
2. 90s Nostalgia - Opportunity for businesses to tap into the current trend of nostalgia, particularly for the 90s.
3. Patchwork Denim - Opportunity for designers to experiment with contrast and texture through the use of patchwork denim.
Industry Implications
1. Fashion - The fashion industry can take inspiration from this collection and incorporate elements of surfer culture into their own designs.
2. Textile Manufacturing - Textile manufacturers can experiment with neoprene fabric, knits and patchwork denim to create unique and trendy materials for fashion designers.
3. Marketing and Advertising - Marketing and advertising agencies can use the nostalgia trend to create campaigns that appeal to consumers' yearning for the 90s.