A highly anticipated design for the 2018 Paris Fashion Week is the James Harden and Y-3 collaboration. It is not the first time adidas launched a fashion-forward shoe design that is athlete-endorsed. Earlier in January, the professional basketball player offered a sneak peak of the Y-3 JH Boost on his Instagram feed. Around the same time, Yohji Yamamoto and adidas were holding the Y-3 presentation for the full Footwear 2018 collection.
The design features a soft black upper and a tasteful white soul. Yohji Yamamoto has created a familiar styling that encompasses both athletic appeal and futuristic aesthetic. This gives the shoe a signature look that is well sought out by loyal consumers. The Y-3 JH Boost is no stranger to adidas's relentless strive for innovation. The James Harden and Y-3 collaboration includes SPEEDFACTORY tech and Carbon's signature 4D sole.
Athlete-Backed Shoe Designs
This James Harden and Y-3 Sneaker Design Debuted at Paris Fashion Week
Trend Themes
1. Athlete-backed Shoe Designs - Opportunity for brands to collaborate with athletes and designers to create unique and fashion-forward footwear.
2. Fashion-forward Sneaker Designs - Opportunity for fashion brands to create sneakers that combine athletic appeal with futuristic aesthetics.
3. Innovative Footwear Technology - Opportunity for shoe companies to integrate cutting-edge technologies like SPEEDFACTORY tech and Carbon's 4D sole in their designs.
Industry Implications
1. Fashion - Fashion brands can leverage athlete endorsements to create trendy and sought-after shoe designs.
2. Sports - Sports brands can collaborate with fashion designers to create fashionable sneakers endorsed by athletes.
3. Footwear - Shoe companies can explore innovative technologies and materials to create high-performance and fashionable footwear.