The Jalouse 'Venice Beach' editorial shows that sporty can be sexy, especially when it involves revealing swimwear pieces. Shot on location on the sandy shores of California, the photoshoot showcases not only a range of swimsuits, but also shorts, tanks and tees. Nevertheless, it is the accessories that will catch people's attention. From red-framed sunglasses to chunky earrings and platform sneakers, the looks are borderline funky.
Appearing in the June 2013 issue of the magazine, the Jalouse 'Venice Beach' editorial was lensed by photographer Bjarne Jonasson. It stars Namibian model Behati Prinsloo. The Victoria's Secret beauty was outfitted by stylist Jennifer Eymere, who pulled colorful pieces from the racks of such labels as Michael Kors, Emporio Armani and Carven. The wardrobe has an undeniable retro vibe that will appeal to many.
Sporty Beachwear Fashion
The Jalouse 'Venice Beach' Editorial Stars Model Behati Prinsloo
Trend Themes
1. Sporty Swimwear - Innovation opportunity for fashion brands to design sporty swimwear pieces with practical yet chic features for active women.
2. Retro Accessories - Innovation opportunity for accessory brands to design retro-inspired pieces that add funk and flair to sporty looks.
3. Beachwear Editorial - Innovation opportunity for magazine publishers to create beachwear editorials that showcase colorful and retro-inspired looks for summer.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from the trend of sporty swimwear and retro accessories by incorporating these styles into their collections.
2. Accessories Industry - Accessory brands can benefit from the trend of retro accessories by designing bold and colorful pieces that appeal to customers seeking unique and standout looks.
3. Publishing Industry - Magazine publishers can benefit from creating beachwear editorials that cater to the summer lifestyle and promote fashion brands with colorful and retro swimwear and accessories.