The 'Paper Dolls Or Noir' editorial for Jalouse Magazine's May 2014 issue combines the location of a Western with the aesthetic of a film noir.
Victoria's Secret alum Rose Huntington-Whiteley rubs shoulders with sexy ranch hands while dressed in sophisticated, monochromatic fashions styled by Jennifer Eymere. Next to these sweaty, unkempt boys, Whiteley looks particularly elegant -- not to mention clean. However, I have a feeling she wouldn't mind rolling around in the hay with any one of them.
Whiteley's strawberry blonde locks were swept back in a tousled 'do by hair stylist Steve Sollitto, while her goddess-like genes were enhanced with a subtle smokey eye by makeup artist Marcus Francis. The somber black-and-white editorial was lensed by photographer Mathieu Cesar.
Gothic Western Editorials
Rosie Huntington-Whiteley Stars in Jalouse Magazine May 2014
Trend Themes
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Goth-western Fashion — Opportunity for clothing companies to combine traditional Western clothing with Victorian gothic aesthetics, creating a Western-inspired subculture.
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Monochromatic Styling — Opportunity for stylists to explore contrasting black-and-white styling, playing with texture and silhouette to create a unique visual narrative.
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Goddess Makeup — Opportunity for makeup artists to experiment with smokey eyes and subtle highlighting in order to create an ethereal, glowing aesthetic.
Industry Implications
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Fashion — The fashion industry can leverage this trend for opportunities in new branding, marketing and sales campaigns.
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Photography — Photographers who specialize in stylized fashion shoots could showcase their work by leaning into trends in fashion.
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Beauty — The beauty industry can find opportunities developing new product lines to focus on the smokey-eye style of makeup.