Luxury British automaker Jaguar and Shell, the massive gas company, have teamed up to make chores more convenient for drivers in a hurry. Jaguar and Shell recently announced a new system through which Jaguar owners can pay for their gasoline directly through their vehicle's dashboard interface, eliminating the need to ever exit the car when filling up.
The in-car gas payments will be available in several 2018 Jaguar models, including the F-PACE, the XE, and the XF. Payments will be carried out through PayPal and Apple Pay upon the release of the new models, and Jaguar expects to add Android Pay to the system in the near future. According to a Jaguar representative, the company is planning on adding similar payment systems for other service like parking as well.
In-Car Gas Payments
Jaguar and Shell will Offer In-Car Payments Through the Dashboard Interface
Trend Themes
1. In-car Payments - Disruptive innovation opportunity: Explore partnerships with payment providers to offer in-car payments for various services beyond just gasoline.
2. Dashboard Interface Integration - Disruptive innovation opportunity: Develop dashboard interfaces that integrate with various payment platforms, allowing for seamless transactions within the vehicle.
3. Expansion of Integrated Services - Disruptive innovation opportunity: Expand the range of services offered through in-car payment systems, such as parking payments and other convenience-based services.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Collaborate with automakers to integrate payment systems into vehicles, adding convenience and ease of use for customers.
2. Mobile Payments - Disruptive innovation opportunity: Partner with car manufacturers and service providers to facilitate mobile payments through smartphone integration in vehicles, enhancing the overall customer experience.
3. Fuel Retail - Disruptive innovation opportunity: Develop systems and partnerships to enable in-car payment options at fuel stations, improving efficiency and customer satisfaction.