Jacquemus 24/24 is a new pop-up in Paris that was created to kick off the release of the brand's newest accessory, the Bambino Long bag. The 24-hour pop-up store is the place to find the PINK 2 collection and it offers an experience that was inspired by snack vending machines. The all-pink space is open for just a few days but for 24 hours a day, consumers will be able to pick up highly coveted handbags.
The new Jacquemus long envelope shoulder bag can be picked up alongside other giftable items like the wool scarves, bucket hats and candles.
The unique retail experience sets the tone for the future of shopping, which is becoming increasingly contactless, fully automated and inspired by the streamlined ease offered by online experiences.
Autonomous Handbag Pop-Ups
Jacquemus 24/24 is a Parisian Store Inspired by Snack Vending Machines
Trend Themes
1. Autonomous Handbag Pop-ups - New pop-up stores that offer autonomous shopping experiences with highly coveted handbags.
2. Contactless Retail - The future of shopping is contactless, fully automated and inspired by the streamlined ease offered by online experiences.
3. Inspired Vending Machine Retail - Vending machine-inspired retail spaces are the latest trend in experiential shopping.
Industry Implications
1. Fashion & Accessories - The fashion industry can explore autonomous handbag pop-ups as a potential option for product launches and to create contactless shopping experiences.
2. Retail - The retail industry can adopt vending machine-inspired retail spaces to enhance the consumer experience, especially in a post-pandemic world.
3. Luxury Goods - The luxury goods industry can leverage autonomous handbag pop-ups to create exclusive and high-end shopping experiences.