The Jacob’s Cheesy Specials have been debuted by the pladis-owned brand as a new product for fans of the brand to pick up on their next visit to the grocery store. The products include the extra-cheesy Jacob's Mini Cheddars Smoked Cheddar and Jacob's Mini Cheddars Cheddar & Roasted Tomato, which are both targeted towards Gen Z shoppers. The products come with six servings in each pack to accommodate snacking occasions which continue to be popular amongst an array of different consumer demographics.
Marketing Director at pladis UK&I Asli Akman spoke on the new Jacob’s Cheesy Specials saying, "We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers. The good news is, cheese is kind of our thing. And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.