Jack & Friends makes chewy, plant-based jackfruit jerky with pea protein and plenty of personality. These vegan snacks each have characters of their own thanks to names like Jack & Tom that enhance the jackfruit and pea protein jerky alternative with zesty and spicy notes of tomato and poblano chilis, or Jack & Barb with a barbecue influence. There's also Jack & Teri, a teriyaki flavor with a zesty kick from ginger.
The brand got its start during an Institute of Food Technologists’ (IFT) Student Association & Mars Product Development competition and as founder Jessica Kwong says, "I wanted to create a product that’s inclusive of a variety of diets without sacrificing amazing taste. After graduating from Cornell, I decided to turn down a job offer from a multi-billion dollar snack company to follow my passion and set out to make a product that everyone can enjoy without giving up flavor, nutrition, or convenience."
Jackfruit Jerky Snacks
Jack & Friends Makes Chewy Vegan Snacks with Flavors Named After Friends
Trend Themes
1. Plant-based Snacks - There is an opportunity for companies to create innovative and unique plant-based snacks with bold flavors that cater to the growing plant-based and flexitarian consumers.
2. Personality-infused Products - Creating products with unique and playful names can add a level of personality that resonates with consumers and sets them apart in the market.
3. Alternative Protein Sources - Incorporating alternative protein sources, such as jackfruit and pea protein, can be an opportunity for companies to tap into the growing demand for plant-based protein options.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can leverage the growing demand for plant-based snacks by offering more options that cater to a variety of diets.
2. Alternative Protein Industry - As consumers become more conscious about the environmental and health impacts of meat consumption, the alternative protein industry has an opportunity to expand and offer more diverse options.
3. Food Product Development Industry - By incorporating unique flavors and alternative protein sources, the food product development industry can help create new and innovative products that cater to the changing preferences of consumers.