Sake is a streetwear brand that came into fruition from the dreams of Venice-based designer Jack Phoenix. Unfortunately, the designer tragically passed away -- so the label's latest range pays tribute to his legacy. The iconic clothing designer had a strong passion for his artwork and was a prolific creative soul. Sake had gained a small following before Jack Phoenix's life was cut short only two years ago. This drove his friends and family to further push Phoenix's design and art legacy by continuing his work.
This passion and love resulted in Sake becoming a recognizable brand with a flagship store opening only half a year later. The Sake Spring launch sees that Phoenix lives on through the selection of t-shirts that are adorned with graphics by the artist and his loved ones.
Designer-Honoring Collections
Sake Honors the Late Jack Phoenix in its Latest Collection
Trend Themes
1. Tribute Collections - Creating collections that honor the legacy of deceased designers, allowing their work to live on.
2. Artistic Partnerships - Collaborating with the loved ones or close friends of deceased designers to create meaningful and authentic collections.
3. Posthumous Brand Growth - Continuing and expanding a brand's success even after the untimely death of its founder or designer.
Industry Implications
1. Streetwear - The streetwear industry can explore the concept of tribute collections and collaborations to create unique and emotionally resonant pieces.
2. Fashion - The fashion industry can leverage posthumous brand growth strategies to maintain the legacy of influential designers and sustain brand recognition.
3. Art - The art industry can embrace collaborations between artists, their loved ones, and fashion brands to create wearable art that honors the artist's legacy.