The Jack in the Box Popcorn Chicken is being introduced by the brand as a new menu item perfect for patrons seeking out a premium snack to enjoy between meals or as part of a combo.
The menu item consists of premium white meat chicken that has been covered in a high-quality breading before being fried to perfection. The chicken snack comes in Classic and Spicy flavor options, while patrons can also order a 50/50 with half of each flavor to suit different preferences perfectly.
The Jack in the Box Popcorn Chicken is priced at $5.79 and can be ordered as part of a small combo with a small fries and drink for $6.99. The Big Box Combo is also available starting at $9.99.
High-Quality QSR Chicken Snacks
Jack in the Box Popcorn Chicken Comes in Two Options
Trend Themes
1. Premium QSR Snacks - QSR brands should explore offering high-quality and premium snacks to cater to consumers looking for a quick and indulgent snack experience.
2. Flavor Diversity - Exploring flavor variety and options, such as offering half-and-half versions of menu items, can offer a chance to meet different taste preferences while providing customers with a customizable experience.
3. Value Meals - Brands can add value to their meals and encourage upselling by bundling new menu items with existing items to create combo deals at multiple price points.
Industry Implications
1. Fast Food Restaurants - QSRs should consider introducing high-quality, premium snacks on their menus to attract customers who are looking for a quick and indulgent snack experience.
2. Food and Beverage - The introduction of diverse flavor options and half-and-half versions of menu items may disrupt the food and beverage industry by catering to customers who are looking for a customizable eating experience.
3. Marketing and Advertising - Brands can create bundled value meal deals to encourage upselling and target cost-conscious customers through marketing and advertising campaigns.