New York-based fashion label Rowing Blazers has returned to launch a full vintage collection curated by founder Jack Carlson. The unexpected new capsule consists of clothing and accessories that both align with the brand's penchant for preppy styles while also drawing from Carlson's own personal interests and influences.
The collection consists of many sportswear items from brands including FILA, Nike, and Oakley, as well as soccer and rugby jerseys, graphic t-shirts, and corduroy caps. In addition, the capsule steps beyond apparel, delivering a range of vintage ephemera, including books, posters, and out-of-print fashion magazines.
"Archaeology isn’t just digging in the dirt: it’s the study of material culture, which includes vintage clothes. And Rowing Blazers is as much about history as anything else. Much of what we do is the result of tireless research on esoteric sporting traditions, the anthropology of clothes, and vintage pieces we love," said Carlson referencing his inspiration for the new capsule.
Authentic Vintage Fashion
Rowing Blazers Launches Vintage Clothing Capsule Curated by Jack Carlson
Trend Themes
1. Vintage Fashion Resurgence - The growing demand for authentic, vintage clothing presents an opportunity for companies to offer curated collections that cater to both the preppy and personal style preferences of consumers.
2. Ephemera Revival - The inclusion of vintage ephemera, such as books, posters, and out-of-print magazines in fashion capsules is a new trend that brands can explore to tap into the nostalgic appeal of consumers.
3. Sportswear Renaissance - The resurgence of sportswear from past decades, including soccer and rugby jerseys, provides a unique opportunity for brands to curate collections that tap into the demand for both vintage styles and athletic wear.
Industry Implications
1. Fashion Industry - Fashion labels can tap into the growing demand for vintage garments by launching curated collections that cater to both the preppy and personal style preferences of consumers.
2. Collectibles Industry - The vintage ephemera included in fashion capsules presents an opportunity for the collectibles industry to offer unique, nostalgic items that appeal to a wider market.
3. Athletic Wear Industry - The resurgence of sportswear from past decades, including soccer and rugby jerseys, provides an opportunity for athletic wear companies to tap into the demand for both vintage styles and athletic wear.