Family Portrait Fashiontography

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The J. Crew May 2011 Catalog Embraces Family Fashions

Arizona Muse preps her little son Nikko for the modeling world in the new J. Crew May 2011 catalogue.

Not that this tiny tot Nikko needs any practice -- he's already acquired the skills like his hot modelling mama, from whom he's also acquired his adorable looks. J. Crew's new catalog is captured in a portrait-styled photoshoot with this mother and son duo. As the label is known for its casual looks and versatile style, the lookbook features simple cardigans, cropped pants and lightweight frocks, perfect for any busy mom who needs to be as versatile as her energetic kids.

Arizona and her son make for one super cute pairing in the J. Crew May 2011 catalog. I don't doubt that these fashions will sell like hot cakes among all the stylish moms out there.
Trend Themes
1. Family-focused Fashion - Opportunity for fashion brands to showcase family-oriented styles and for parents to dress their children in trendsetting clothing.
2. Modeling Children - New opportunities for children to model for advertising campaigns as seen in J.Crew's May 2011 catalog.
3. Casual-come-chic Fashion - Reintroduction of casual clothing as chic fashionwear, spurring new trends in comfortable, yet fashionable clothing.
Industry Implications
1. Fashion - Fashion industry can focus on creating family-oriented clothing lines to target parents.
2. Advertising - Advertising firms can explore children and family-focused campaigns.
3. Retail - Retailers can build a niche in the casual-wear influx for busy moms.

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