The 'iZone' is a colorful little camera that is perfect for consumers who have yet to replace their digital camera with their smartphone.
The iZone is a cube-shaped camera produced by Polaroid. Despite the compact shape and colorful exterior, the camera is equipped with many of the same features found on comparable products. More specifically, the camera boast 8x optical zoom, an 18-megapixel sensor, a two inch touchscreen display and the ability to record 1080p HD videos. While the camera does not come with any internal storage, this can easily be compensated for with a microSD card.
The brightly colored design and pocket-sized fame make the camera a perfect option for amateur photographers who are looking for an alternative to the built-in camera on their smartphone.
Color-Coated Digital Cameras
The Polaroid 'iZone' Made Its Debut at CES 2016
Trend Themes
1. Personalized Digital Cameras - Opportunity to disrupt the digital camera industry by offering customizable cameras with unique designs to appeal to the personal tastes of consumers.
2. Compact High-performance Cameras - Opportunity to compete with high-end smartphone cameras by offering portable digital cameras that have the same, if not better, features and capabilities.
3. HD Video Recording Cameras - Opportunity to innovate the digital camera industry by offering cameras with an emphasis on high-quality video recording capabilities that surpass those found in smartphones.
Industry Implications
1. Consumer Electronics - Opportunity for companies in the consumer electronics industry to create and market compact, customizable digital cameras to appeal to amateur photographers.
2. Smartphone Manufacturers - Opportunity for smartphone manufacturers to create compact cameras that can compete with high-end smartphone cameras, offering consumers a viable alternative for high-quality photography and videography.
3. Photography Equipment Manufacturers - Opportunity to innovate the digital camera industry by creating cameras with superior video recording capabilities and compact designs, catering to the needs of videographers and content creators.