The Island Oasis Sangria is the latest addition to the brand's premium fruit drink mix range that's perfect for creating high-quality drinks in an easy way. The new mix is characterized by its flavorful formula, but also its versatility with the ability for it to be used with red and white sangrias as well as wine slushies, frosé, rum punches, alcohol-free beverages and more. The mix boasts a real fruit base that's great for support bar staff when preparing refreshments for customers without having to partake in too much prep work.
Senior Brand Manager Angela George spoke on the Island Oasis Sangria saying, "Our Sangria mix gives professionals the ultimate platform for drink innovation and taste, all while keeping guests happy. It’s truly the most versatile mix we offer – one mix is all you need to keep the bar moving."
Ready-to-Prepare Sangria Mixes
Island Oasis Sangria Offers an Easy Way to Prepare Refreshments
Trend Themes
1. Versatile Beverage Mixes - The popularity of versatile beverage mixes like Island Oasis Sangria suggests that there is an opportunity for further innovation in this category by developing new flavors and compatible drink recipes.
2. Home Drink Mix Kits - The increase in popularity of Island Oasis Sangria, which blends pre-measured ingredients to create a ready-to-drink beverage, suggests a growing demand for home drink mix kits that offer convenience and quality ingredients.
3. Premium Non-alcoholic Beverages - Island Oasis Sangria mix also suggests an opportunity for innovation in the non-alcoholic beverage market by creating premium, flavorful and easy-to-make drinks without alcohol.
Industry Implications
1. Hospitality - Island Oasis Sangria mix presents an opportunity for bars, clubs and restaurants to develop new drink menus or specials that cater to consumer demand for high-quality, easy-to-make sangrias and other mixed drinks.
2. Retail - The increasing popularity of Island Oasis Sangria in the market highlights a potential disruptive innovation offering for retailers to create new product lines of pre-made cocktail mixes that cater to the growing consumer preference for premium ingredients and convenience.
3. Food Service - Island Oasis Sangria mix offers opportunities for food service businesses to diversify existing drink menus and create signature beverages without extensive preparation time needed, increasing overall efficiency and customer satisfaction.