Glamorously Sporty Editorials
Isabella Imam's ELLA YUJ Collection is Sporty-Chic
London-based sportswear designer Isabella Imam styled this exclusive C-Heads editorial starring Sarah Lysander. The London College Fashion Designer's ELLA YUJ collection portrays her interest in active and lifestyle wear; every item in the collection could easily work for activities such as yoga, pilates and the gym, as well as regular, day-to-day endeavors. Imam was inspired by Metamorphosis, and she examined and played with the idea of transformation in her collection.
Trend Themes
1. Sporty-chic Lifestyle Wear - Opportunity for innovative designs in athletic apparel that can be stylish for everyday wear.
2. Transformative Sportswear - Opportunity to create athletic wear that encourages transformation and self-improvement.
3. Exclusive Sportswear Collections - Opportunity for designers to create limited edition, exclusive collections in the sportswear industry.
Industry Implications
1. Sportswear - Athletic apparel companies can incorporate transformative designs that also work for everyday wear.
2. Fashion - Fashion industry can collaborate with sportswear designers to create fashionable yet functional activewear.
3. Fitness - Opportunity for fitness companies to offer exclusive, limited edition apparel collections in partnership with designers.