Womenswear collections before the Isa Arfen Spring/Summer 2014 line by designer Serafina Sama have been quite beautifully structured, but these SS14 garments from the London line are much more relaxed and free-flowing.
Sama's latest line features beautifully-cut basics that look like they would be extremely comfortable to wear. For the collection of womenswear items, Sama collaborated with illustrator Marcela Gutiérrez for the chromatic eye print that is screen-printed onto a skirt and a shirt from the collection. The vibrant colors from Gutiérrez's screen print are enhanced with matching colors in the lookbook's shoes and other clothing items.
This makes for a charming easy-to-wear line of garments that would be easy to wear right off the runway, or mix and match to create new looks that are just as visually striking.
Relaxed Watercolor Fashion
The Isa Arfen Spring/Summer 2014 Collection is Cute and Chromatic
Trend Themes
1. Relaxed Watercolor Fashion - Opportunity for designers to create comfortable and visually striking garments with screen printed eye motifs.
Industry Implications
1. Womenswear - Chance for fashion brands to incorporate relaxed and free-flowing designs in their collections.
2. Illustration - Potential for illustrators to collaborate with fashion designers and create unique prints for clothing items.
3. Footwear - Opportunity for shoe brands to create footwear that matches the vibrant colors of screen printed garments.