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The Isa Arfen Spring/Summer 2013 Collection Contrasts Elements

The Isa Arfen Spring/Summer 2013 collection features a gorgeous mix of materials, textures and colors and looks that manage to be both dressed-up and dressed-down. Despite all these contrasts, each of the individual garments work beautifully together.

Some of the most standout pieces from designer Serafina Sama's label include taffeta mixed with colorful silks in bright emerald green and pink.

Sama describes that the inspiration for this collection came from contrasting elements of "the early Nineties: bold Italian eccentricity vs delicate minimalism." The balance is a beautiful one that mixes tight-fitting bandeaus with loose, voluminous coats and muted colors with bright hues. The pieces work harmoniously as entire outfits but as Sama mentions, they also make great modular building blocks for a look as well.
Trend Themes
1. Mixed Materials Fashion - The blending of diverse fabrics, colors, and textures in a garment attracts fashion-conscious consumers who prefer versatile designs.
2. Contrasting Elements Clothing - Designers can offer clothing pieces that combine contrasting elements such as loose fitting with tight-fitting clothes to maximize style and flexibility in outfits.
3. Modular Building Blocks Fashion - Consumers seek clothing pieces versatile enough to be matched with other modular pieces for a quick change in style.
Industry Implications
1. Fashion Industry - Fashion designers and manufacturers can experiment with the combining of novel materials, textures, and colors to capture the unique appeal of mixed materials fashion.
2. Retail Industry - Retailers and wholesalers can capitalize on the trend of contrasting elements clothing by stocking design pieces that exploit this trend.
3. Consumer Goods Industry - Companies can tap into modular building blocks trend by creating fashion items that can perform diverse purposes and can be adaptable to different occasions.

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