Irish Spring reformulated its collection of body washes with a modernized list of ingredients. The personal care brand aims to help consumers smell and feel fresh all day long. Ideal for summer workouts, including kickboxing, weightlifting, pilates, and yoga, Irish Springs's newest body wash collection boasts an additional hydration formula.
The men's body care company maintained its iconic Mountain Fresh scent, along with other fragrances, which are included in the updated formulations. In addition to the hydration boosts, the new formulas offer up to 24 hours of freshness after use. This allows users to feel ready for any occasion after a workout. Consumers can visit Irish Spring's online store to select from a range of hydrating body wash scents.
Reformulated Body Washes
Irish Spring Reformulated and Modernized its Body Wash Collection
Trend Themes
1. Hydrating Body Washes - The inclusion of an additional hydration formula in body washes presents an opportunity for cosmetic brands to target individuals with dry skin.
2. Long-lasting Freshness Formulas - The development of long-lasting freshness formulas in body washes can prompt cosmetics companies to expand their product lines by incorporating this feature into other personal care products.
3. Minimalist Ingredients - The trend towards modernized and simplified ingredient lists in reformulated body washes encourages a need for transparent label policies in cosmetic industries.
Industry Implications
1. Personal Care - The development of modernized and rebranded body wash collections presents an opportunity for personal care companies to target health-conscious individuals with active lifestyles.
2. Cosmetics - The trend towards hydrating and long-lasting freshness formulas in body washes presents an opening for cosmetics companies to expand their product lines to cater to this niche.
3. Retail - The modernization of body wash collections and the inclusion of minimalist ingredients can inspire retailers to stock products that adhere to similar policies to attract customers looking for cleaner beauty options.