Inside Star Alliance lounges across the world, travelers are now able to find limited-edition #irecommend coasters that feature recommendations from other travelers. These coasters may highlight specific food and drinks available, or encourage appreciating a special moment like "taking in the ocean view."
In addition to featuring the "irecommend" hashtag, each drink coaster is also colored in order to match a specific Star Alliance lounge in airports across the world in Paris, Los Angeles, Buenos Aires and more.
In order to get its guests to interact with these fun coasters, Star Alliance is running a campaign to have people write their own recommendations, take a photo and share it across their personal social networks. Once posted, the best captures have the chance to be featured on Star Alliance's own social channels.
Travel Recommendation Coasters
Star Alliance's #irecommend Helps Guests Find Others' Favorites
Trend Themes
1. Personalized Travel Recommendations - The use of limited-edition coasters with recommendations from other travelers creates an opportunity for personalized travel suggestions.
2. User-generated Content - Star Alliance's campaign encourages guests to write their own recommendations and share them on social media, showcasing the power of user-generated content.
3. Social Media Promotion - By featuring the best captures on their social channels, Star Alliance leverages social media to promote their brand and engage with travelers.
Industry Implications
1. Hospitality and Travel - The use of travel recommendation coasters can enhance the guest experience and promote personalized travel suggestions within the hospitality and travel industry.
2. Marketing and Advertising - The campaign's focus on user-generated content and social media promotion presents disruptive innovation opportunities in marketing and advertising.
3. Food and Beverage - The coasters highlighting specific food and drinks available provide an opportunity to promote and showcase offerings in the food and beverage industry.