adidas Originals works in collaboration with IRAK on a new collection together highlighting the Samba sneaker model. The duo takes the adidas silhouette as the base foundation of the project and details it with elements that are aligned with the NYC graffiti crew.
The shoes come in two tonal options, delivering versatility with neutral tones, and are marked with the artistic logo. The first iteration gets a tonal black upper made from suede by the mudguards and then further enhanced by leather details. White branding comes in the form of the Three Stripes along the medial side of the shoe as the heel tabs continue with the same pop of contrast. The second version has a white upper with grey tips and black leather details.
Neutral Co-Branded Lifestyle Capsules
adidas and IRAK Join Forces on a Samba Collaborative Capsule
Trend Themes
1. Collaborative Capsule Collections - More and more brands are joining forces to create unique and exclusive product collections, embracing the strength of collaboration in today's market.
2. Neutral Tonal Designs - Neutral tones are becoming increasingly popular in fashion as consumers look for versatility and simplicity in their wardrobe choices.
3. Streetwear-inspired Fashion - Street art and urban culture are becoming more prevalent in fashion, with designers taking inspiration from graffiti crews and hip-hop artists.
Industry Implications
1. Fashion and Apparel - Collaborative capsule collections provide an opportunity for fashion and apparel brands to team up and create unique and exclusive products that appeal to consumers looking for something new and fresh.
2. Footwear - Neutral tonal designs, inspired by street art and culture, present opportunities for footwear brands to release collections that cater to consumers' desire for simplicity, versatility, and individuality.
3. Art and Design - The integration of graffiti culture into streetwear and sneaker design creates opportunities for artists and designers to collaborate and explore the intersection of art and fashion.