Described as "the best camera ever made in any smartphone," by Apple's VP of marketing Phil Schiller, the new iPhone 7 camera is sure to be a selling point for amateur photographers and Instagram-influencers everywhere.
Unlike the previous model, the iPhone 7 boasts a new dual-sensor, back-facing camera system. The new 12MP camera boasts advanced features such as optical image stabilization, an ƒ/1.8 aperture and a six-element lens that will better process photos taken under low-light conditions. The new system will also allow users to switch between the front and rear cameras with just the touch of a button, making it extremely user-friendly.
With a growing number of consumers using their smartphone to take pictures instead of a digital camera, the new iPhone 7 camera is certainly a powerful selling feature.
High-End Smartphone Cameras
The New iPhone 7 Camera Boasts Several High-Tech Features
Trend Themes
1. Dual-sensor Cameras - Opportunity to develop and market smartphones with dual-sensor camera systems offering advanced features and user-friendly functionality.
2. Low-light Photography - Potential for innovation in camera technology that can capture high-quality photos under low-light conditions, catering to the growing demand for better smartphone photography.
3. Seamless Camera Switching - Opportunity to create smartphones with a seamless switching mechanism between front and rear cameras, enhancing user experience and convenience.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can explore incorporating dual-sensor camera technology and advanced low-light photography features into their devices.
2. Camera Technology - Companies specializing in camera technology can develop innovative solutions and lenses to enhance low-light photography capabilities and seamless camera switching.
3. Photography Accessories - Opportunity for the development of accessories such as lens attachments and smartphone cases that optimize the photography experience on smartphones with high-end cameras.