Designing a brand's identity forces the creative to think about the target consumers, and iPates Pasta packaging plainly pinpoints a younger demographic.
The student project required Canadian Geneviève Bouchard to produce a parcel that would hold long spaghetti and a short noodle variety. Using macaroni as her second sort, she chose to make this cardboard box a little less lengthy than the other.
The two packets thus take on slightly different appearances, but they're well associated thanks to the consistency of typeface and the same graphic patterns that encompass each one. Fluid lines and bold colors have a freshness meant to entice 17- to 25-year-olds. Even the name that brands iPates Pasta packaging has been chosen as a pop culture reference one may recognize from Apple electronic products.
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
Trend Themes
1. Youth-focused Branding - Using bold graphics and pop culture references to target younger consumers represent a disruptive innovation opportunity for companies looking to appeal to this demographic.
2. Differentiated Packaging - Designing packaging that caters to different varieties of products and presents them differently represents a disruptive innovation opportunity for packaging companies.
3. Fluid Graphics - Using fluid graphics and bold colors to make packaging more appealing represents a disruptive innovation opportunity for graphic designers and advertising agencies.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore youth-focused branding to appeal to younger demographics and increase sales.
2. Packaging - The packaging industry can develop differentiated packaging to cater to different varieties of products and appeal to consumers in new ways.
3. Graphic Design - The graphic design industry can experiment with fluid graphics and bold colors to make packaging and branding more visually appealing to consumers.