Ruby Ribbon, the inclusive shapewear brand, recently expanded its portfolio with the introduction of a new swimwear collection that utilizes its proprietary InvisiShape® fabric technology and IP. The shaping fabric technology shapes, smoothes, and supports the body for a comfortable and flattering fit.
The new Ruby Ribbon collection features four capsules – the 'Riviera,' the 'Palm Beach,' the 'La Jolla,' and the 'St. Tropez'. The collections offer a variety of bikinis, one-piece suits, convertible styles, tankinis, and more with sizes ranging from S – 3XL and 6 – 22.
"Ruby Ribbon continues to evolve and grow with our customers who are looking for supportive and fashion forward swimwear options," said Cami Raymond, Ruby Ribbon’s Senior Design Director. "I’ve taken their feedback and designed beautiful swimwear silhouettes that incorporate our core fabrications that give them confidence to look and feel their best."
Bespoke Body-Inclusive Swimwear
Ruby Ribbon Debuts New Swimwear Series with InvisiShape Technology
Trend Themes
1. Inclusive Swimwear - The rise of inclusive swimwear presents an opportunity for brands to create body-inclusive products that cater to a wider range of consumers.
2. Shaping Fabric Technology - The use of shaping fabric technology in swimwear offers an innovative solution for creating comfortable and flattering swimwear for all body types.
3. Size-inclusive Offerings - Brands that cater to a wider range of sizes in their swimwear offerings can tap into a growing market of consumers who prioritize inclusivity and diversity in their purchasing decisions.
Industry Implications
1. Fashion - The fashion industry has an opportunity to leverage inclusive swimwear trends and shaping fabric technology to create innovative products that cater to a wider range of consumers.
2. Retail - Retail brands can tap into the growing demand for inclusive and size-diverse swimwear offerings by incorporating shaping fabric technology and other innovative features into their products.
3. Swimwear - Swimwear brands can leverage inclusive sizing and shaping fabric technology to create revolutionary swimwear products that cater to all body types and sizes.