Graphic-Detailed Athleisure Apparel

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COMME des GARÇONS SHIRT Joins Invader on New Designs

COMME des GARÇONS SHIRT is the French workwear-inspired sub-label of the iconic COMME des GARÇONS giant and this time around, the brand taps the help of French street artist Invader on a new range. Together, the duo joins to deliver pieces for the Fall/Winter 2022 season as the house continues to tap like-minded artists.

It is packed with athleisure staples and elevated by artwork by the artist himself. The collection is neutral in terms of its color palette with muted colors that are elevated by the graphics. The silhouettes in the new seasonal range include tote bags, shirts, and sweaters that are adorned with illustrations of Invader's inimitable 8-bit alien motifs as the main highlight.
Trend Themes
1. Graphic-detailed Apparel - Opportunity for fashion brands to collaborate with artists and bring unique designs to traditional clothing items.
2. Athleisure Fashion - Opportunity for clothing brands to incorporate functionality and comfort into everyday apparel.
3. Street Art-inspired Designs - Opportunity for collaborations between fashion and street artists to create unique products that appeal to a younger, trend-conscious audience.
Industry Implications
1. Fashion Industry - Opportunity for clothing brands to incorporate street art and graphic designs to create unique and trendy products.
2. Art Industry - Opportunity for street artists to expand their reach and showcase their work through collaborations in the fashion industry.
3. Retail Industry - Opportunity for retailers to attract a younger, art and fashion-loving demographic by stocking street art and athleisure-inspired designs.

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