The Intimissimi Summer 2014 ad campaign takes to an exotic jungle to showcase its latest collection. Embracing nature in a seductive manner, the images encourage women to channel their inner wild woman during the hot and steamy season. Although the designs look completely out of place against the tropical foliage of the chosen local, the fact that they stand out is only a plus.
Shot by David Bellemere, the Intimissimi Summer 2014 ad campaign stars American model Alyssa Miller. The brunette beauty displays monochromatic bras and underwear that are embellished with lace, straps and satiny finishes. Glamorous and romantic, the lingerie looks are perfect for an outlandish trip to a hot country like South America or East Asia.
Exotic Lingerie Ads
The Intimissimi Summer 2014 Campaign Stars Alyssa Miller
Trend Themes
1. Exotic Lingerie - Disruptive innovation opportunity: Creating lingerie designs that combine elements of different cultures and embrace diverse aesthetics.
2. Nature-themed Fashion - Disruptive innovation opportunity: Developing clothing lines that incorporate natural elements and evoke a sense of wilderness and adventure.
3. Monochromatic Lingerie - Disruptive innovation opportunity: Designing minimalist lingerie collections that focus on clean lines, simple color palettes, and understated elegance.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Exploring unconventional materials and techniques to create lingerie that breaks away from traditional norms.
2. Travel and Tourism - Disruptive innovation opportunity: Collaborating with lingerie brands to create vacation packages that offer unique experiences and incorporate exotic fashion themes.
3. Photography and Advertising - Disruptive innovation opportunity: Experimenting with unconventional locations and concepts for lingerie ad campaigns to capture attention and create a sense of intrigue.