Titled 'The Morning After,' this Interview February 2014 editorial is all about those days when you wake up and wonder what on Earth happened last night.
Featuring models Sasha Luss and Lexi Boling, the photo shoot is like the fashion world's version of the hangover. Photographer Mikael Jansson captures the hard partying crew as they haphazardly lie on the floor across a motel hallway. Basking in the morning sun's rays as the guys wear floral board shorts and the girls rock jerseys and bra tops, this photo shoot is definitely a hot - but fun - mess.
They may not remember what shenanigans they got up to the night before, but that doesn't mean they're not ready to do it all over again. Check out the Interview February 2014 photo shoot above.
Morning After Hangover Shoots
Mikael Jansson's Interview February 2014 Editorial Parties Hard
Trend Themes
1. Hangover Fashion - Disruptive innovation opportunity: Develop a line of clothing and accessories specifically designed for the morning after a night of partying, catering to a fashion-forward and hungover demographic.
2. Messy Chic - Disruptive innovation opportunity: Create a new aesthetic trend that embraces the disheveled and unkempt look, offering products and services that cater to those who want to intentionally appear 'hot - but fun - mess'.
3. Party Documentation - Disruptive innovation opportunity: Develop innovative ways to capture and preserve memories of wild nights out, such as through immersive virtual reality experiences or AI-assisted photo editing apps.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion and functionality by designing garments that can easily transition from a night out to the morning after, meeting the needs of individuals who embrace a vibrant nightlife.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Create skincare and makeup products tailored to the needs of individuals recovering from a night of partying, offering solutions to help them look refreshed and rejuvenated.
3. Event Planning and Entertainment - Disruptive innovation opportunity: Offer unique and immersive party experiences that cater to the unpredictable and memorable moments that occur during a night of revelry, providing a service that goes beyond traditional event planning.