The Internetsegura campaign is definitely an eye-opener. Campaigning for online safety, its message reads, "On [the] Internet some things are not what they seem to be. Be aware and enjoy the web at its best. Know how to surf safe."
The campaign focuses on three horrible Internet scenarios that you hope will never happen to you. From having your identity stolen from making an online purchase, to getting romanced by an evil-looking troll, the Internetsegura campaign showcases some of the most scary problems of the web. Hopefully, these creative ads will encourage more of us to surf safely.
Internet Scarevertising
The Internetsegura Campaign Creates Awareness of Online Predators
Trend Themes
1. Online Safety Awareness - The Internetsegura campaign highlights the importance of online safety and encourages individuals to be more cautious while browsing the internet.
2. Identity Theft Prevention - The campaign raises awareness about the risks of identity theft during online purchases, prompting businesses to prioritize the implementation of secure transaction methods.
3. Social Media Predators - The Internetsegura campaign sheds light on the dangers of engaging with online predators, presenting an opportunity for social media platforms to enhance safety features and protect users from potential harm.
Industry Implications
1. Cybersecurity Services - The campaign underscores the demand for cybersecurity services to protect individuals and businesses from online threats, creating opportunities for companies specializing in digital security.
2. E-commerce Platforms - The campaign emphasizes the need for secure online transactions, prompting e-commerce platforms to explore innovative payment systems and authentication methods to prevent fraud and identity theft.
3. Social Media Platforms - The Internetsegura campaign highlights the risks of online predators on social media, urging social media platforms to develop stronger safety measures and moderation tools to safeguard users' well-being.