The things a person sees on the World Wide Web can often fall in the bizarre pile as much as it does a buzz-worthy one, a sentiment that is captured by the Internet Yami-ichi. Translating to "black market" in Japanese, it is an event based in London that brings such finds out into the real world.
As the curators behind the Internet Yami-ichi puts it, "both flea markets and the Internet are fanatical and chaotic mixes of the amazing and useless. The Internet Yami-Ichi is a celebration, where together we experience the afterglow, off line, as the ‘buzz’ of the Internet wears off." It features 20 local and international artists picked by Nimrod Vardi (of arebyte) and Tine Scharaffenberg. From digital fortunes to selfie caps and a CD of field recordings from travels around the Internet, the finds are limitless.
Internet Artefact Markets
Internet Yami-ichi Celebrates Amazing & Useless Product Found on the Web
Trend Themes
1. Online-to-offline Markets - Opportunity for startups to curate and bring online discoveries to real-world markets, catering to the increasing demand for tangible experiences
2. Celebration of Quirkiness - Opportunity to embrace the odd and unusual in consumer products and marketing, appealing to niche audiences
3. Fanatical Mixes - Opportunity to create unique and diverse product offerings that cater to a wide range of consumer interests and passions
Industry Implications
1. Event Planning - Opportunity to create unique experiential events that bring online discoveries to life and offer new ways for people to connect in person
2. Art and Design - Opportunity to create unconventional and quirky products that appeal to niche audiences and stand out in a crowded marketplace
3. Online Marketplaces - Opportunity to expand into offline markets and offer curated and unique products that are not easily found elsewhere, allowing for differentiation and increased revenue streams