A Brazilian beverage company is using some familiar Internet characters to market their 'Keep Cooler' alcoholic drinks. The Internet meme drinks feature the classic 'troll' face, the 'Me Gusta' man and the 'Forever Alone' meme. It's hard to say if the faces have anything to do with the different 'Keep Cooler' flavors, but I'd be willing to bet that the 'Me Gusta' drink is packing the best punch.
The meme faces have become a highly recognizable part of the Web, but are nearly impossible to attribute to one individual or original source. Because of this, the three faces are currently not under copyright and can be used by various sites and companies, even in advertising.
Brazilian winemaker Vinicola Aurora's Internet meme drinks are already being sold in Brazil and Venezuela. Would you give the 'Keep Cooler' drinks a shot?
Meme-Inspired Beverages
Brazil's 'Keep Cooler' Features Familiar Rage Faces
Trend Themes
1. Meme-inspired Beverages - Marketing alcoholic drinks using Internet memes is a disruptive innovation opportunity that could attract younger audiences.
2. Viral Marketing - Using highly recognizable and humorous meme faces in marketing campaigns is a disruptive innovation opportunity to increase brand awareness and customer loyalty through shared values.
3. Meme-driven Product Development - Developing products inspired by Internet memes is a disruptive innovation opportunity that can appeal to Internet-savvy audiences and create a strong emotional connection with the brand.
Industry Implications
1. Beverage Industry - Beverage companies can leverage the power of Internet memes to create new product lines and attract younger customers who value humor, fun, and creativity in their consumer choices.
2. Advertising Services - Advertising agencies can offer innovative and creative meme-driven marketing campaigns to beverage companies and other clients seeking to connect with younger audiences through viral content and shared cultural references.
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