Womenswear brand Hush is introducing its very first Intern Collection to spotlight the work of its in-house interns, ranging from design and buying to merchandizing, garment technology and much more. The curated collection of nine pieces is united by bold colors, eye-catching prints and uplifting styles that came together as part of a year-long paid intern program that kicked off in 2020.
Inspired by artist Vernon Panton, the interns created a collection with 60s influences, fun florals and a hand-drawn motif created by an in-house design intern who has since been promoted to a permanent assistant designer position.
Styles in the collection include a kimono sleeve jumper, a jumpsuit with adjustable straps, unbleached jeans and a matching denim overshirt. With this collection Hush will be putting 20% of the profits from sales towards the Creative Futures Programme.
Intern-Created Womenswear
Hush's First-Ever Intern Collection Shares the Work of In-House Interns
Trend Themes
1. Intern-focused Collections - More brands can showcase their interns' works through creating a collection that could potentially bring in more profits, recognition, and opportunities.
2. Bold Colour and Prints Trend - Fashion brands could adopt bold color and print trends in their own collections to attract younger generations and give new life to classic 60s influences.
3. Sustainable Creative Futures Programs - Incorporating a sustainable initiative in a brand's program like what Hush is doing with their Creative Futures Programme can aid in creating a positive brand image and sustainability while also giving back to the community.
Industry Implications
1. Fashion Industry - Fashion companies can create opportunities for interns to explore their designs and concepts, while also possibly selling their creations.
2. Retail Industry - Retail businesses can tap into the younger generation by incorporating bold color prints and designs in their merchandise.
3. Sustainability Programs - Institutions can recognize the importance of supporting and helping interns through sustainable programs like Hush's Creative Futures Programme.