The fourth ad installment from Intermarché takes a deviation from the other three, this time telling the harrowing story of a young boy and his mother as he patiently waits for his hospitalized father to recover from a stroke. Taking place in modern time, the family is unable to see the father, and are only updated through a young nurse who works tirelessly to keep them in the loop. By the end of the ad, when the father recovers, the family shows gratitude for the hospital workers by creating a spread sourced from the French grocery chain.
Vincent Bronsard, strategic and operational marketing manager, Intermarché said "We couldn’t imagine celebrating Christmas without paying tribute to the heroes of the year: the carers. Intermarché has been sharing the daily lives of French people on the front line since the first lockdown this spring"
Emotional French Grocery Ads
Intermarché Ad Follows a Hospitalized Father
Trend Themes
1. Emotional Advertising - Brands can create powerful and memorable marketing campaigns by evoking strong emotions in viewers.
2. Gratitude Marketing - Companies can gain customer loyalty by showing gratitude towards essential workers and highlighting their contributions.
3. Community Collaboration - Businesses can strengthen community ties by partnering with local organizations and contributing to charitable causes.
Industry Implications
1. Grocery Retail - Grocery stores can differentiate themselves by emphasizing their community involvement and charitable contributions.
2. Healthcare - Healthcare providers can strengthen patient relations by showcasing the personal side of their work and highlighting the impact of their caregivers.
3. Advertising - Advertising agencies can develop emotionally powerful campaigns by highlighting the human stories behind a product or service.